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  • Writer's pictureLes Elby

Top 3 reasons why a pitch deck is crucial in M&A deals

Today, We want to share our experience on the importance of creating a company presentation / pitch deck for buyers when selling your business, specifically for Tech Businesses, but most of the points raised are applicable to other sectors.

A well-crafted pitch deck is your golden ticket to attracting the right buyers and getting the best value for your business.

We've been in the tech space for years, and one thing we've learned is that no matter how amazing your software, product, or service is, a strong company presentation / pitch deck can be the difference between a successful sale and a missed opportunity.

Here are our top 3 reasons why a pitch deck is crucial when selling your company:

1️⃣ Showcasing your competitive advantage

In a crowded market, it's crucial to emphasise what sets your business apart. A pitch deck is the perfect platform to showcase your unique features, USPs, and the impact you've had on your clients.

2️⃣ Demonstrating your financials

Buyers want to know that they're making a sound investment. Presenting clear and concise financials in your pitch deck will in-still confidence and help buyers understand the true value of your business.

Remember buyers will often see through through over optimistic hockey stick growth projections.

3️⃣ Telling your story

It's not just about the numbers! It's all about the story, a good company presentation allows you to share your company's journey, (how it started) and vision (where you are headed), helping buyers see the passion and commitment behind your business. This emotional connection can be a powerful motivator for buyers to choose you over competitors.

To help you craft an irresistible pitch deck, here are some key elements to include:

✅ Problem and solution

✅ Market size and opportunity

✅ Business model and revenue streams

✅ Marketing and sales strategy

✅ Customer success stories and testimonials

✅ Team background and expertise

✅ Financial projections and valuation

Remember, preparation is the key to a successful presentation. The more you invest in this process, the better the outcome.

Getting your marketing materials ready for a business sale is a vital aspect of Lighthouse Advisory's services. If you require assistance or have any questions on this topic or anything else, please don't hesitate to reach out to us at We're here to help!


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